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2025抖音电商下半年运营筹备建议

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2025下半年抖音电商运营核心策略：深耕美护、亲子、萌宠、跨境品类，重点布局300元以上高价格带商品（套装、礼盒、囤货装）。强化用户运营（新人礼盒、复购券），结合直播预热、热点短视频与货架场优化（猜喜、超值购），以内容驱动增长，抓住节日与大促节点爆发。

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